After years of working for the “other guys,” four friends and die-hard skiers set out to make the world’s best ski poles in the original American ski town. And like other brilliant ideas from that exceptional decade, Reflex was born in Sun Valley, Idaho, circa 1979 by Gus Verge, Roger Roche, Lou Krieger and Dick Marshall. The goal was to make ski poles that performed better and outlasted anything else on the market. Their combined experience working both in the industry and years on the mountain sent Reflex to the top of the market throughout the 80’s 90’s.

See their full line of poles here